Alexandria, VA
Herndon
Posted: 02-Apr-26
Location: 1101 K St. NW, Suite 500, Washington, DC 20005
Type: Full Time
Salary: $30.77 - $33.34
Categories:
Required Education:
Summary:
ASAE helps associations, and the professionals who lead, manage, and work in them, transform society through the power of collaboration. Candidates must be able to work in a diverse, inclusive, and collaborative environment where colleagues are engaged, respect and support each other, hold themselves accountable, and celebrate their work.
ASAE is seeking a results driven Email & Marketing Automation Coordinator to collaborate with the Director of Marketing Operations on the strategy and optimization of the organization’s email and automated marketing programs. In this role, you will design and execute data?informed, multichannel campaigns that enhance member engagement, advance lifecycle marketing initiatives, and drive measurable growth across key organizational objectives.
The ideal candidate brings advanced expertise in marketing automation platforms, audience segmentation, personalization, and performance analytics, with a proven ability to translate insights into actionable improvements. Strong collaboration, project management, and cross functional communication skills are essential, as this role partners closely with teams across the association to elevate the member experience and advance marketing effectiveness.
Essential Functions:
Email & Marketing Automation Coordination
- Assist with the execution and ongoing maintenance of ASAE’s email and marketing automation programs in alignment with established plans and brand standards.
- Build, schedule, and quality control personalized, automated journeys using approved templates; run A/B tests as directed and make routine updates to improve deliverability and engagement.
- Coordinate with marketing, product, and technology partners to gather content and requirements, ensure accurate audience targeting and data flow, and track/resolve production issues.
Campaign Coordination
- Maintain and update the organization’s marketing email calendar; enter campaign details, confirm dates, track dependencies, and route schedule changes to stakeholders.
- Execute day?to?day email production per approved plans: build lists/segments in marketing software using approved audience criteria, build from templates, apply UTM/link tagging, conduct QA (rendering, links, alt text/accessibility), and schedule/deploy after required approvals.
- Set up and maintain triggered, drip, and nurture emails using approved workflows; monitor cadence and performance; make routine updates (timing, suppressions, content swaps) as directed.
- Apply approved segmentation and personalization rules based on behavioral and profile data; maintain list hygiene (bounces, suppressions, deduplication) and accurate tagging.
- Perform standard compliance checks for CAN?SPAM, GDPR, and related policies: include required footer elements, physical address, and preference center links; honor opt?in/opt?out and suppression rules; escalate exceptions to the manager.
Analytics & Optimization
- Monitor, interpret, and report on campaign performance; provide actionable insights and recommendations.
- Drive continuous improvement through A/B and multivariate testing, audience modeling, and predictive analytics.
- Produce clear reports on KPIs, ROI, and member engagement trends, as instructed by Director of Marketing Operations.
Technology & Platform Support
- Provide first?line support for marketing automation and email tools (e.g., HubSpot, SFMC) by handling routine tasks and user requests: basic configuration using approved templates, permission requests, list/segment pulls, and documented troubleshooting; route complex issues to IT or vendors and track tickets to resolution.
- Coordinate with IT and data teams to support integrations with the AMS, CRM, CMS, and data warehouse: run scheduled sync/health checks, validate field mappings and data flows using checklists, assist with UAT/test sends, and document outcomes; escalate discrepancies per guidelines.
- Monitor platform release notes and basic industry updates; compile a short monthly summary of relevant changes and recommend routine housekeeping (e.g., template updates, archiving old assets); test minor features in sandbox and implement approved updates under the direction of the Director of Marketing Operations.
Team Collaboration & Vendor Coordination
- Support marketing team knowledge?sharing on email best practices and automation workflows by maintaining checklists and quick?start guides, preparing training materials for team meetings, coordinating onboarding tasks for new users of automation systems, and answering routine questions; route advanced requests to Director of Marketing Operations.
- Coordinate vendor and partner activities under the direction of Director of Marketing Operations: schedule check?ins, attend meetings and provide notes afterwards, open/track support tickets, monitor basic performance reports, and track deliverables; escalate issues as needed.
Required Skills & Competencies:
- Advanced proficiency with marketing automation platforms (Marketo, HubSpot, or similar).
- Expertise in email marketing strategy, including lifecycle journeys, personalization, dynamic content, and deliverability best practices.
- Strong understanding of data analytics, segmentation models, list management, and performance reporting.
- Proficiency in HTML/CSS for email design; familiarity with responsive design.
- Experience with AMS/CRM systems and data integration.
- Proven ability to manage multiple campaigns and projects simultaneously, ensuring deadlines, quality standards, and organizational priorities are met.
- A proactive, solutions oriented approach with strong attention to detail and organizational skills.
- Excellent communication and leadership skills.
- Superior project management skills are a must. Prior use of any project management tools (i.e., Smartsheet, Asana, Basecamp) is required.
Education & Experience:
- Bachelor’s degree in marketing, communications, or related field required, or equivalent combination of education and experience.
- 3+ years of experience in digital marketing with a focus on email and automation.
- Experience in association or membership based organizations preferred.
Supervisory Responsibility:
This position has no supervisory responsibilities.
Work Environment & Travel:
This position operates in a professional work environment. Telework is offered. No travel is required for this position.
Work Authorization/Security Clearance:
Must be able to work in the United States without sponsorship
Other Duties:
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Benefits:
- Flexible Works Hours
- Medical, Dental, Vision
- Prescription Plan
- Flexible Spending Account
- Dependent Care Flexible Spending Account
- Health Savings Account
- Generous 401k Retirement Plan
- Employee Assistance Program (EAP)
- AFLAC
- Legal and Identity Theft Plans
- Company Paid Professional Development
- Tuition Reimbursement
Thank you for your interest in joining our team! To ensure we can give every candidate fair and equal consideration, we ask that all applications be submitted through our official online application portal.
Unfortunately, we're unable to process applications received via email or other methods, as our system is designed to track and review all submissions through the portal. This helps us keep the process organized and ensures no application gets overlooked.
We truly appreciate your understanding and look forward to reviewing your application through our online system.
