The Association for the Advancement of Medical Instrumentation (AAMI) is the world’s leading organization for advancing the development, management, and use of safe and effective healthcare technology. AAMI membership is composed of a diverse group of over 11,000 healthcare technology professionals. Through standards, training, conferences, publications, and other resources, AAMI is shaping the future of health technology.
The Senior Director is responsible for meeting or exceeding membership growth and revenue targets through the development and implementation of clear and concise membership recruitment and retention plans. She/he will identify new target audiences and propose campaigns that will help ensure AAMI’s future growth.
Essential Duties (Responsibilities)
Meet or exceed annual membership numbers and revenue targets.
Assist in the development of annual membership budget (revenue projections, expenses, and reforecasts).
Develop and implement plans to increase member retention rates and grow AAMI membership. Special focus on institutional and other organizational members (health delivery organizations, universities, research centers).
Oversee the development, use and analysis of membership data to showcase historical trends. Interpret trends to make informed recommendations on recruitment and retention strategies.
Work with IT team and Membership Coordinator on membership technology requirements, including online membership processes, website updates, identifying data needs, etc.
Collaborate with AAMI’s marketing team to develop effective membership marketing collateral, social media, brochures, advertisements, and other promotional material to support membership initiatives.
Manage AAMI Awards and Fellows nomination and recognition processes. Serve as staff liaison to the AAMI Awards Committee and AAMI Fellow Selection Committee. Coordinate promotional and recognition plans across internal departments.
Develop and lead AAMI’s Mentorship Program for early career professionals
Manage AAMI Career Center online job site and annual live event, including plans to increase growth and promote as member benefit. Manage contract and act as staff contact between AAMI and external site vendor.
Manage and regularly monitor AAMI’s online discussion platform, AAMI Connect, for key questions to be answered, remove inappropriate posts, and help update with audience specific content on a regular basis, as well as other member outreach efforts.
Manage, motivate, and mentor two (2) junior staff.
Minimum Required Qualifications
An undergraduate bachelor’s degree. Preference for a degree in Business, Marketing, or related (e.g., advertising, PR, communications, etc.).
Seven to ten years of association or related experience in membership.
Excellent written and oral communication skills, superior interpersonal skills, critical thinking skills, and strong marketing skills are required. Analytical skills are highly desirable.
Proficient in Microsoft Word, Excel, and Outlook.
Proficient in association management software.
A positive approach, a focus on teamwork, and delivery of exceptional customer service.
Excellent work ethic, organizational, and communication skills
Detail-oriented, self-directed, and able to effectively complete tasks with minimal supervision
Flexible and able to multitask, switch priorities as needed in a dynamic and fast-paced environment
Preferred Qualifications
Familiarity with the healthcare and/or medical device industry
Experience in Salesforce/Fonteva a plus.
Experience working with association databases and survey tools.
Working Conditions
Working conditions are normal for an in-office, virtual, and hybrid environment.
Flexible hours; day and some evening hours required to support special initiatives
Travel 1-2 times per year generally but may vary, usually within the US
Hybrid work schedule, minimum of two days a week in Arlington, VA, office. Flexibility required to increase days in office based on mission/business needs.
About Association for the Advancement of Medical Instrumentation
The Association for the Advancement of Medical Instrumentation® (AAMI) is a nonprofit organization founded in 1967. It is a diverse community of more than 9,000 professionals united by one important mission—the development, management, and use of safe and effective health technology. AAMI is the primary source of consensus standards, both national and international, for the medical device industry, as well as practical information, support, and guidance for healthcare technology and sterilization professionals.