The Senior Manager of Marketing and Communications serves as the lead marketing and communications professional guided by the Executive Director. This is a contract (1099), fully remote position and requires flexibility and travel. The Association is in the events and hospitality industry.

Essential Responsibilities: 

The Senior Manager is responsible for integrated marketing & communications, the brand experience, event promotion, messaging development, visual identity maintenance and application, public relations communications and multi-channel communication and management. This is a hands-on role for someone who enjoys innovative and strategic thinking. It’s ideal for a professional who takes pride in being dependable, organized, and communicative. Works closely and collaboratively with all internal stakeholders.

Marketing & Communications

• Design and execute integrated marketing campaigns promoting membership, events, and resources
• Create visuals and content using Canva, Adobe Creative Suite, and similar tools
• Develop and execute marketing communications plan that prioritizes audiences, identifies outcomes and measures success
• Drive marketing efforts for membership, annual conference and overall marketing initiatives
• Management of communication team’s deliverables (e.g. annual reports, marketing collateral, etc.), including developing an editorial calendar and drafting and reviewing content for communications materials

Sponsorship & Development

• Responsible for managing the exhibit sales & creating convention sponsorship packages; identifying, fostering, & developing leads & prospects; & providing account management to sponsors

Public/Media Relations

• Create and manage the development of media responses working collaboratively with other team members
• Serve as the liaison as needed with the media
• Collaborate on crisis communications planning to identify areas of vulnerability and proactively prepare for responses to emerging and/or potential crises