Reporting directly to the Director of Marketing and Communication, the Marketing and Communications Specialist plays a crucial role in the development and execution of email marketing strategies aimed at enhancing brand awareness, generating leads, and acquiring customers. This role demands a thorough understanding of marketing principles, with a particular emphasis on the intricacies of email campaign management and product marketing. The specialist is responsible for crafting the vision, incorporating personas, mapping user journeys, and devising a marketing automation roadmap to bolster campaign strategies that enhance engagement, e-commerce success, lead generation, and customer loyalty. Additionally, the position involves analyzing insights and performanc