- Comprehensive health insurance
- HSA with monthly contributions
Preferred Education:
4 Year Degree
Job description
The Digital Content Coordinator will be tasked with managing and maintaining the digital content for events, certification, membership recruitment/retention and other revenue-generating resources, creating engaging and informative content, and developing and implementing digital marketing strategies. Persuasive communication and people skills, knowledge of promotional writing, SEO, and computer skills are essential to the success of this role. The Digital Content Coordinator will work closely with the Digital Marketing Manager to maintain the website and various digital marketing campaigns.
Application Process
Send Resume and Cover letter to Cody Brazil – cbrazil@trsa.org
Please include 2 writing samples or if you have a portfolio feel free to send them as well.
Working Conditions:
This is a hybrid position, and the Digital Marketing & Communications Coordinator will be required to work a minimum of three days on-site in Alexandria, Virginia with the option to work remotely for the other two.
POSITION TITLE: Digital Content Coordinator
Primary Responsibilities:
Marketing and Content Creation
Write compelling and informative content for promotional campaigns including the TRSA websites and other communications channels such as social media, print, email and digital resources to engage and educate customers and prospects.
Support marketing campaigns for in-person and virtual events by coordinating with speakers on session titles and copy for session descriptions, and plant tour information such as bios, images and other relevant information to promote these events.
Incorporate search engine optimization (SEO) best practices into content creation to improve SEO results and visibility that drives relevant traffic to the TRSA websites.
Communication and Relationship Management
Possess strong communication skills to effectively engage with fellow staff members, subject matter experts, and members as well as contacting speakers to collect information for successful content creation.
Maintain relationships with previous subject matter experts and speakers to ensure future collaboration and develop a database of future potential speakers.
Follow-up with established speakers and subject matter experts to ensure deliverables are being submitted.
Work seamlessly with marketing and events team and directors to align marketing strategies with digital promotion opportunities and content creation.
Collaborate with subject matter experts and others to identify industry needs and curate content to address those needs effectively.
Website Content Maintenance
Maintain the content of TRSA’s websites, ensuring it is up to date, accurate, and engaging.
Collaborate with marketing team to align website content with overall marketing strategies and campaigns.
Curate true and accurate content to provide a “one-stop-shop” for access to information impacting the linen, uniform and facility services industry.
Promote TRSA events, certification, membership and other revenue-generating opportunities by providing informative content and marketing copy to enhance interest, improve engagement and drive attendance and other actions.
SUPERVISION: This position will be supervised by the Digital Marketing Manager and report to the Senior Director of Marketing Communications and work together to implement TRSA’s digital marketing strategy effectively.
Benefits:
Comprehensive health insurance
HSA with monthly contributions
Competitive salary range $45 - $55K and 401(k) with company match
QUALIFICATIONS:
Education - bachelor's degree in marketing, communications or related field
Experience:
0 to 3 years of experience in promotional writing, digital marketing, content development and social media (internship experience welcome!)
Excellent verbal and written communication skills with an attention to detail.
Strong organizational skills with the ability to manage multiple projects and meet deadlines.
Good interpersonal skills with the ability to effectively collaborate across cross-functional teams.
Knowledge of SEO best practices and experience with SEO tools preferred.
Familiarity with artificial intelligence (AI) tools, resources and their applications and an eagerness to learn how to use them to optimize content creation.
Working knowledge of Microsoft Office including Word, Excel and PowerPoint.
Bonus Points For:
Experience with Adobe Creative Cloud, Canva or comparable design platforms.
Previous Website Management Experience.
Experience with email software platforms (i.e., My Emma, Constant Contact, Mailchimp, etc.) but will train.
TRSA represents companies that supply, launder and maintain linens and uniforms. Our members help businesses, retailers, healthcare facilities, restaurants, government and other organizations enhance their image and provide clean, safe environments for their employees and customers.
TRSA supports the linen, uniform and facility services industry by building and promoting a stronger, safer and more environmentally conscious community through advocacy, education, certification, research, benchmarking and information-sharing. Additionally, we strengthen and promote the industry by:
- Being the collective voice for the industry, advocating for fair regulatory and legislative policy
- Promoting a stronger, safer and more environmentally conscious community through advocacy, education, certification, research, benchmarking and information-sharing
- Sharing information and best practices at conferences, events and online
- Conducting research and benchmarking initiatives that helps our members improve productivity and customer service
- Disseminating articles, case studies, information and news
Our Industry:
Millions of Americans benefit each day from clean, comfortable, prof...essionally-laundered linens, uniforms and other textiles, as well as other products for businesses, from linen, uniform and facility services companies. Industrial uniforms are supplied to an estimated 20 million U.S. workers in all industries; linens and towels are provided to hundreds of thousands of facilities, mostly in healthcare and hospitality. Businesses that contract for services from our industry include restaurants, hospitals, automotive dealers and repair shops, manufacturers and retailers. Most customers receive deliveries at least weekly from a laundry or service center as the industry deploys a fleet of 25,000 trucks. Our services contribute to sustainability by reducing solid waste generation as many of our cloth products such as towels and garments are substitutes for paper equivalents immediately disposed after a single use.
