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American Academy of Optometry
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Director, Digital Marketing
Position Summary: The Director, Digital Marketing is responsible for developing strategic marketing plans and overseeing execution, tracking, and optimization across all digital platforms including websites, SEO, display and retargeting advertising, mobile advertising, geofencing, SMS, PPC programs, paid social, and Email marketing. The Director, Digital Marketing, is an expert in established and emerging digital marketing strategies, best practices, and tactics, with a deep understanding of the customer journey process and how to lead prospects through the purchase path for a variety of products and services via digital communications. The Director, Digital Marketing has a firm grasp of SFA data, leveraging for segmentation strategies and identifying gaps in data needs re
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