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John Scott Dailey Florida Institute of Government (IOG) at Florida State University
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Marketing Manager
CORE AFFINITY MARKETING MANAGER OVERVIEW:Build demand within association prospects, members, competitors’ customers, and our existing customers for our products, solutions, and services. Provide the entire organization with market intelligence and insights into emerging opportunities, and initiate marketing campaigns (e-marketing and outbound calls) that capitalize on these opportunities. The Marketing Manager will represent Core Affinity in a way that is fundamentally aligned with the company’s core values, and that promotes a team culture of transparency and accountability. ACCOUNTABLE FOR:— Building awareness around Core Affinity’s brand and subsidiaries by:— Measured by sales pipeline growth, increased brand mentions/searches— Increased direct w
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