The digital content manager is responsible for producing, publishing, and monitoring and improving content on all of our digital media platforms. This person will create copy that accurately encompasses the strategic messaging of various programmatic campaigns. The creation of social posts, blog posts, email language, and webpage content will be a primary focus. Additionally, this position will likely be the member community content coordinator, ensuring discussion groups have engaging conversations and content to discuss. This position will also be responsible for publishing content and engaging on our social platforms, and monitoring and reporting analytics. The additional duties are to track site traffic and assess the success of your strategies.
Qualifications for this career include at least five years of job experience with digital content writing or social media posting and reporting. Web content updating experience also preferred. A bachelor’s degree in marketing, communications, or related field, and skills derived from work. You must also be a strong leader and possess the vision to understand trends in digital marketing.
This is an in-person position and will be required to be in the office a minimum 3-4 days a week.
MAIN DUTIES AND RESPONSIBILITIES
Oversee social content creation, and coordinate posting, engaging, and monitoring and reporting of social accounts.
Maintain thorough schedule and reporting worksheets.
Post blog and website content as needed
Assist with email writing and production
Oversee the community platform – organize questions, manage schedules for member groups to engage conversations, assist with volunteer portal and other community functions as needed.
OVERALL DUTIES AND RESPONSIBILITIES
Social Media
Monitors all social media networks and industry trends throughout each day and provides analysis and improvements for online presences; develops recommendations for responses.
Plans and produces appropriate responses, posts, retweets and disseminates, both for scheduled and unscheduled posts (with the direction of the Communications Manager and Sr. Marketing and Communications Director).
Maintains a comprehensive analytics and metrics report for all social media sites. Provides analysis and suggested improvements.
Implements and maintains a comprehensive listening program.
Facilitates stakeholder usage of online tools and monitors contributors to all websites and digital presences.
Develops new social media campaigns to meet organization’s goals and strategic objectives.
Engages with social media influencers and key industry VIPs.
Develops conference tweet schedule.
Blog
Assists with blog editorial calendar to ensure continuous content
Edits and publishes blog posts on a regular basis
Reviews and analyzes any comments and notifies authors to respond
Reviews and analyzes analytics and work on improving content and trends
Website Updates
Assists with content development and editing of text content to all sections of the web site.
Assists in posting regular website updates, which may include some design work.
Provides website analytic reports and provides analysis and suggested improvements.
Prepares expanded deals section for Website.
Updates and maintains archived press release and magazine articles.
Organizational Communications
Assists, as needed, in developing President’s talking points, speeches, and PowerPoint slides for delivery at conferences and industry events.
Assists, as needed, in producing miscellaneous organizational communications for industry events and/or publications.
Assures accuracy of published materials, including correct spelling and grammar.
General proofing assistance for other staff as needed.
Magazine
Edit and proof content and coordinate with Editor in Chief (Sr. Director of Marketing and Communications and Managing Design Editor (Communications Manager)
Work with the Marketing and Communications team to develop new content opportunities based on trends from communities and social media.
Additional Projects
Conducts quarterly survey for sentiment report, sending regional reminders to under participating regions.
Composes press releases; edits articles for magazine.
Provides general support when needed and available to other programs.
Assists with the transaction reporting and awards
Educational Requirements and Experience
Undergraduate degree, B.A. in Communications, Digital Media, Social Media, or equivalent work experience in digital communications.
Minimum of 5 years in similar communication roles and minimum of 5 year social media experience.
Must have graphic design experience with Adobe Software products.
Writing and editing experience also preferred.
Experience designing both print and digital communication materials.
Experience developing, organizing and assisting with executing a social media communications program.
Experience effectively using social media and online communications tools.
Specific Skills and Abilities
Proficient in Adobe Creative Suite, Acrobat, InDesign, PhotoShop Illustrator, Microsoft Office (Word, Excel, PowerPoint), PC Platforms, and HTML Graphic design experience preferred.
Work in CMS and AMS platforms preferred
Experience with social media and website/Google Analytics reporting preferred
Excellent written, and oral and interpersonal communications skills required.
Accuracy and strong attention to detail. Must be able to work independently and collaboratively, prioritize tasks and have a pro-active approach to task completion.
Ability to work in a busy, fast-paced office environment.
Organizational skills, time management, interpreting data, problem solving skills, hard work ethic.
