You are highly motivated and take complete ownership to drive growth and improve membership retention. You thrive in working with cross functional across multiple teams to generate results. You are creative and someone that has demonstrated experience in creating marketing campaigns and a love for great copy. You stay up-to-date with the latest trends and best practices in online marketing and digital experiences. You love technology and have an innate understanding of strong online user experience. You also have no problem rolling up your sleeves and diving into the data to make good business decisions.
You will be responsible for driving membership growth and retention working closely with the sr. director of membership and the time. You will also need to be highly-focused, detail-oriented, and very conscientious of meeting budget restraints and timelines.
Principal Duties and Responsibilities
Key stakeholder for Membership Value Stream
Execute membership strategy to drive aggressive membership goals for growth and retention
Partner with marketing and sr. director of membership & chapters, develop and implement campaigns and initiatives to increase and retain membership
Working with marketing, deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Analyzing market trends and preparing forecasts
Serve as primary staff liaison to the International Membership Development Committee
Develop agenda
Track and report on membership numbers and trends, both current and historical; make recommendations for outreach and other activities based on trends
Evaluate recruitment and retention efforts for effectiveness
Development of onboarding programs
Development and ownership of retention programs/outreach
Identify and test new markets for membership growth
Oversee and approve marketing material, from digital to print assets
Own the development and creation of renewal outreach
With collaboration with marketing, measure and report on the performance of outreach and renewal campaigns.
Conduct appropriate surveys to determine satisfaction with membership and other programs/benefits
Identify “at risk” members and determine appropriate initiatives to retain members
Represent membership at industry and ISPE trade shows/conferences
In collaboration with marketing, create member personas
Understand the journey for members through the join/renewal experience
Own the Join/Renewal experience for all members and make recommendations to improve
Collect, create, and edit materials for monthly ISPE Update email blast distribution.
Survey/talk with existing members to identify what they like about ISPE membership and target messaging to prospects and less engaged members based on results.
Manage all aspects of group membership including providing enhancements to the program.
Education and work experience:
Bachelor's degree in Marketing or related field
Five to seven years marketing or communications experience required
Three years’ experience in CRM or AMS data base management required; 5 years preferred
Experience with iMIS AMS preferred
Association or Pharma experience preferred
Skills and knowledge:
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of marketing tools
Strong written/oral communication and interpersonal skills
Up-to-date with the latest trends and best practices in online marketing and measurement
Astute problem-solving skills, and proven organizational and administrative skills
Strong verbal and written communication and listening skills.
Must be able to work 8:30am to 5:30pm or 9:00am to 6:00pm, Monday thru Friday.
Must be able to work some overtime if necessary. Must have some flexibility with scheduling and may be required to travel with event staff.
The above declarations are not intended to be an "all inclusive" list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job, and are a reasonable representation of its activities.
NOTES:
Telecommuting is allowed.
About International Society for Pharmaceutical Engineering
ISPE is committed to the advancement of the educational and technical efficiency of its members through forums for the exchange of ideas and practical experience. ISPE was founded in 1980 by a handful of people who believed the pharmaceutical industry needed an organization that would deal with practical applications of science and technology for technical professionals. The much-needed forum provided by ISPE began with a Membership of engineers in North America. In time, ISPE Membership expanded beyond engineering to include a broad representation from pharmaceutical professionals.
We lead and facilitate the development of next generation process technologies and innovative technical solutions. On matters of regulation, our focus is on those requirements that impact — or will impact — the licensing of facilities, manufacturing processes and operations, and the sustainability of the supply chain over the product lifecycle. ISPE provides a neutral environment where our individual Members and experts belonging to Regulatory Authorities can engage in open dialogue on issues that will ultimately benefit patients around the world.
